Tired of the ever increasing strands of hair tangled and broken in your comb after brushing your hair? We know how that feels - daily hair damage can leave your hair prone to breakage. Let hair fall* be an issue of the past! Use the Hair Fall* Rescue Shampoo from Dove regularly to get thick and luscious looking hair as the Dove shampoo works to reduce hair fall by up to 98%*. We never want you to feel sad after a hair brush again and to always take bold risks with your hair to embrace your unique self without the fear of hair fall. Dove hair fall rescue shampoo moisturizes, strengthens and nourishes fragile hair from roots to tip through its unique formula that makes hair smoother to reduce hair fall* Dove wants you to have beautiful hair to make you feel confident and your hair looking as beautiful as ever, day after day. Say no to hair fall* worries and do more in life. Dove Hair Fall* Rescue lets you be stronger and bolder, every day. Just apply to wet hair, lather, and rinse. For best results, follow up with Dove Intense Repair Conditioner to experience comprehensive benefits. *Hair fall refers to hair breakage**Hairfall due to breakage, based on a lab test with Dove Hair Fall Rescue System vs non-conditioning shampoo